Privacy Policy

Information on the processing of personal data pursuant to Regulation (EU) 2016/679 of the European Parliament and Council of 27 April 2016 (GDPR)

Premise
This information is related to the site https://primealturewinedelivery.com (Site) and is made by Prime Alture Società Agricola, registered office Prime Alture Società Agricola – Via Campone 109 – 247045 Casteggio (Pv) – Italy (Customer service Monday to Friday from 10:00 to 13:00 CET Tel. +39 0383 83214) – Email info@primealture.it – VAT ID : IT02337220186, who is responsible for the processing of personal data.

The Site is owned by Prime Alture, which is also the owner of the corresponding domain name.
In the present informative, the singular definitions also include the plural ones, and vice versa.

Online shopping
With your conferment, your personal data will be processed to allow you to shop online on the website.

Registration
The information and personal data requested in case of registration on the Site will be used to allow you to access the reserved area of the Site and to use the online services offered by Prime Alture to registered users.

Marketing
With your consent, Prime Alture may process your personal data in order to send you advertising material relating to products and/or services of its own or third parties.

Profiling
With your consent, Prime Alture may process your personal data for profiling purposes, ie for the analysis of your consumption choices through the disclosure of the type and frequency of purchases made by you, in order to send you advertising material of Prime Alture or third parties of your specific interest, as well as to present products of interest to you on the Website.

Soft spamming
Prime Alture may use, for the direct sale of the products offered on sale through the Website, the e-mail addresses provided by you in the context of a purchase on the Site, even without your consent, provided that it is a product similar to that object of the previous sale (so-called soft spamming). You can refuse this at any time by communicating this to Prime Alture as indicated in art. 4 that follows. In compliance with the GDPR, with this information we intend to inform you that Prime Alture will process the personal data submitted via the Website to the following conditions

Art. 1. Purpose and legal basis of the treatment. Mandatory or optional assignement. Consequences of the refusal to treatment

The processing of personal data is aimed to achieve the following purposes:
to allow registration on the Site and access to the services reserved for registered users and to allow compliance with the obligations arising from the law or regulations in force, in particular in the administrative, accounting and public security. The legal basis of the processing is your consent to the processing of your data to register with the Site and access the services reserved for registered users;
in the case of an online purchase, to allow the conclusion of the purchase contract and the correct execution of the transactions connected to the same (and, if necessary according to the sector legislation, to fulfill the tax obligations). The legal basis of the processing is the existence of a contract of sale;
limited to the e-mail addresses provided by you in the context of a purchase through the Site, to allow Prime Alture direct offer of similar products (so-called soft spamming), provided that you do not object to such processing in the manner provided for in this information. The legal basis of the processing is the legitimate interest of Prime Alture to send this type of communication;
with your consent, for the sending of newsletters and for carrying out market surveys, also aimed at assessing the degree of user satisfaction, and sending advertising material related to Prime Alture products and / or services and / or third parties, through automated systems, such as e-mail, fax, sms or MMS, or through traditional methods (eg: paper mail or telephone) (marketing purposes); with your consent, for the processing of your business profile, through the detection and processing of your choices and purchasing habits on the site, in order to monitor the degree of customer satisfaction to ensure a better satisfaction of the needs of the same, both of send advertising material relating to products and / or services of Prime Alture and / or third parties, of your specific interest, through automated systems, such as e-mail, fax, sms or MMS, or through traditional methods (eg: paper mail or telephone) (profiling purposes). The legal basis of the processing is the legitimate interest of Prime Alture to carry out this type of activity;
to respond your requests through the customer care service. The conferment is optional, but your refusal will make it impossible for Prime Alture to answer your questions through this service. The legal basis of the processing is the legitimate interest of Prime Alture to follow up the user’s requests;
to reply by phone and / or email to your requests or to let you know that one or more products of your interest are available on the Site. The provision is optional, but your refusal will make it impossible for Prime Alture to respond to your requests. The legal basis of the processing is the legitimate interest of Prime Alture to respond to user requests.

The provision of data for the purposes referred to in points 1) and 2) is purely optional. However, as this processing is necessary to allow registration on the Site and to make a purchase on the Site, your refusal to provide the data in question will make it impossible to register on the Site and make such purchase through the Site.

The consent to the processing of your data for marketing and profiling purposes is purely optional. Failure to consent will only imply the consequences described below.

Failure to consent to the processing of data for marketing purposes will make it impossible for you to receive advertising material relating to products and / or services of Prime Alture and / or third parties as well as the impossibility for Prime Alture to carry out market research, including direct evaluation of the degree of user satisfaction and the sending of newsletters.

Failure to consent to the processing of your personal data for profiling purposes will make it impossible for Prime Alture to process your business profile, by detecting your choices and purchasing habits on the Site (also in order to ensure greater satisfaction of the needs of the customers), as well as to send you advertising material relating to the goods and / or services of Prime Alture and / or third parties, of your specific interest.

With the above being said, it is understood that Prime Alture may in any case use your personal data for the sole purpose of giving proper functioning to the obligations provided for by the laws in force and the obligations arising from the contractual relations between you and Prime Alture.

Please note that you may object to the processing of your personal data by sending an email to Prime Alture at info@primealture.it or through a special link at the bottom of any promotional email sent by Prime Alture. The opposition to these modalities also extends to the sending of communications through the postal service.

Data relating to the payment card. Use of PayPal

To make a payment through one of the payment cards offered on the Site, the user must enter the confidential data of the payment card directly on a page that will communicate through secure encryption protocol with the payment service provider (who will act as a independent data controller), without transferring from the Prime Alture server which, therefore, will not in any way process such data. The data will be acquired in an encrypted format.

On the Website you can also purchase through the PayPal payment tool. In this case, you will be directed to a page external to the Site, in which you must indicate the personal data requested by PayPal – which will act as an independent data controller – to complete the purchase process. Personal data will not pass through the Prime Alture server, which therefore will not process this data in any way.

With reference to the processing of payment card data and those requested by PayPal, it is specified that the processing of your personal data is necessary to allow the conclusion of the online purchase contract with Prime Alture. Failure to provide these data, therefore, will not allow you to complete the online purchase process.

Sensitive / judicial data
Prime Alture does not process sensitive or judicial data.

Art. 2. Methods of processing

The processing of personal data concerning you will mainly be carried out with the aid of electronic or automated means, according to the methods and with the appropriate tools to ensure the security and confidentiality of the data in accordance with the GDPR. In particular, all the technical, informatics, organizational, logistic and procedural security measures necessary to ensure the minimum level of data protection required by law will be adopted, allowing access to the persons in charge of processing by Prime Alture or Data Processors designated by Prime Alture.

The information acquired and the methods of processing will be relevant and not excessive compared to the type of services rendered. The data will also be managed and protected in environments whose access is under constant control.

Art. 3. Communication and dissemination of data

Your data may be disclosed:
to all those (including Public Authorities) who have access to personal data under regulatory or administrative provisions;
to companies or third parties in charge of printing, making envelopes, shipping and / or delivery and / or collection of products purchased through the Website;
to post offices, couriers or shippers responsible for delivering products purchased through the Site;
to banks and companies that manage national or international payment circuits through which online payments are made for products purchased through the Website;
to companies, consultants or professionals who may be in charge of installation, maintenance, updating and, in general, of the management of Prime Alture hardware and software or of which it uses its services;
to external companies responsible for sending advertising messages on behalf of Prime Alture;
to Prime Alture employees and / or collaborators;
to the persons who manage online payment transactions;
to persons responsible for the repair of products purchased in execution of the legal guarantee of conformity or in any case of damaged products;
to all those public and / or private entities, natural and / or legal persons (legal, administrative and fiscal consultancy, Judicial Offices, Chambers of Commerce, Chambers and Labor Offices, etc.), if communication is necessary or functional to the correct fulfillment of the contractual obligations assumed, as well as the obligations deriving from the law.

The data concerning it will not be disseminated, if not in an anonymous and aggregate form, for statistical or research purposes.

Art. 4. Data Controller

Prime Alture, as Data Controller of personal data can be contacted at the following addresses:
Address: Via Campone 109 – 27045 Casteggio (Pv) – Italy
Telephone: +39 0383 83214 (Mon-Fri 9.30-13.30).
Email: info@primealture.it

Art. 5. Storage of personal data

Prime Alture will retain your personal data no longer than the time necessary to satisfy the purpose for which it was collected. Prime Alture will keep your personal data for profiling and marketing purposes for 5 years from the last transfer. After this period of time, Prime will proceed to delete your personal data, or to request the renewal of consent.

In any case, Prime Alture will retain your personal data for 10 years from the last conferment for defense purposes in court proceedings.

Art. 6. Rights of the data subject

Pursuant to art. 13 of the GDPR, Prime Alture informs you that you have the right to:

ask Prime Alture to access the personal data and the correction or deletion of the same or the limitation of processing that concerns you or to oppose their treatment, in addition to the right to data portability;
revoke the consent at any time without considering the lawfulness of the treatment based on the consent given prior to the revocation;
propose a complaint to a supervisory authority (eg: the Guarantor for the protection of personal data).
The above rights may be exercised with a request made without formalities to Prime Alture to the contacts indicated in art. 4 above.

In particular, Prime Alture informs you that the right to portability implies that you have the right to receive, in a structured, commonly used and automatically readable format, your personal data provided to Prime Alture and have the right to transmit such data to a another holder of the unimpeded processing by Prime Alture.

Art. 7. Changes

Prime Alture reserves the right to make changes to this statement at any time, providing appropriate advertising to users of the Site and in any case ensuring adequate and similar protection of personal data. In order to view any changes, you are invited to consult this information on a regular basis.

In any case, if Prime Alture were to make substantial changes to this information (eg processing of personal data for different and further purposes), it will notify the interested subjects by e-mail.

Cookie Policy

This information is related to the site https://primealturewinedelivery.com (Site) and is made by Prime Alture Società Agricola, registered office Prime Alture Società Agricola – Via Campone 109 – 247045 Casteggio (Pv) – Italy (Customer service Monday to Friday from 10:00 to 13:00 CET Tel. +39 0383 83214) – Email info@primealture.it – VAT ID : IT02337220186, who is responsible for the processing of personal data.

WHAT ARE COOKIES AND HOW WE USE THEM?
A cookie is a small text file that a website, when you visit the site, sends to your device (computer, mobile device such as smartphone or tablet), where it is stored before being sent back to that site during the subsequent visit.

Cookies are distinct in:
according to the subject who installs them, depending on it is the same operator of the site visited (so-called “first-party cookies”) or a different subject (so-called “third-party cookies”)
according to the purpose of each cookie: some cookies allow better browsing, memorizing some choices of the user, such as the language (so-called “technical cookies”), other cookies allow you to track the user’s browsing also for the purpose of sending advertising and/or offer services in line with your preferences (so-called “profiling cookies”).
Only profiling cookies require the user’s prior consent to their use.
The Site uses first-party technical cookies, for which no user’s consent is required, as well as third-party profiling cookies that, instead, require consent to their use.

1. METHODS TO GIVE CONSENT TO PROFILING COOKIES
1.1 During the first visit to the Website, you can accept all cookies by clicking on “Accept” or continuing to browse the Website.

1.2 During the first visit to the Website, if you do not perform any of the actions indicated in point 1.1 but, from the banner, access to this extended information, you can interact with the individual consent forms in the extended information where you can give and/or deny consent, depending on the case, to the installation of cookies by clicking on the appropriate link in the column “privacy information and consent form” in the table below. Attention: if you do not interact with the consent forms and get out of the extended information, by closing the page in which the information is contained or continuing browsing the site, you give consent for all cookies.

1.3. During subsequent visits to the Website (provided that you have previously expressed your preference for the use of cookies, as indicated in points 1.1 and 1.2 previous), you can have access to the information through the “Cookie Policy” link, present on each page of the Website and refuse consent to third-party profiling cookies by clicking on the “consent form” reported (where available), for each third-party cookie, in section 2 “Cookies installed through the Site” that it follows.

1.4. In any case, through the browser settings. The procedure to follow to configure these settings is as follows:

INTERNET EXPLORER
Edit Cookie settings
Click on the “Tools” icon, “Internet Options”, then the “Privacy” tab. You can adjust the cookie acceptance policy by bringing up or down the relative slider or click on the button “Sites” and in the window that appears to allow or block the acceptance of cookies by site. Click “OK” to apply the changes
Cookie Cancellation
Select “Tools”, “Internet Options”, then “Delete” from the “Browsing chronology” frame. You will find a series of items including Cookie. Verify that the checkmark is activated in correspondence to its name and press “Delete”.
http://windows.microsoft.com/it-it/internet-explorer/delete-manage-cookies#ie=ie-11

GOOGLE CHROME
Edit Cookie settings
Type chrome: // settings / in the address bar then select “Show advanced settings” at the bottom of the page and then click on “Content settings” in the “Privacy” section and then on “Allow data saving locally” (recommended) “, then “Finish”.
Cookie Cancellation
Access the options via the menu icon, then select the “Privacy” section. In the history entry choose: “use custom settings” then click on “Show cookies”. The Cookie window will be displayed: In the “Search” field, enter the name of the site whose cookies you want to remove. A list will appear showing the cookies related to the search performed. In the list, select the cookies to remove and click on the “Remove Selected” button. To delete all cookies stored on your computer you can use the “Remove all cookies” button.
We advise you to always check the updated guide by clicking here: https://support.mozilla.org/it/kb/Attivare%20e%20disattivare%20i%20cookie

MOZILLA FIREFOX
Edit Cookie settings
Access the options via the menu icon, then select the “Privacy” section. In the chronology choose: “use custom settings” then adjust the management of cookies through the options made available by the program. Click “OK” to apply the changes
Cookie cancellation
Access the options via the menu icon, then select the “Privacy” section. In the chronology choose: “use custom settings” then click on “Show cookies”. The Cookie window will be displayed: In the “Search” field, enter the name of the site whose cookies you want to remove. A list will appear showing the cookies related to the search performed. In the list, select the cookies to remove and click on the “Remove Selected” button. To delete all cookies stored on your computer you can use the “Remove all cookies” button. We advise you to always check the updated guide by clicking here: https://support.mozilla.org/it/kb/Attivare%20e%20disattivare%20i%20cookie

SAFARI
Edit Cookie settings
Click on “Preferences” from the “Tools” menu then select the “Privacy” section. Choose the cookie management policy by picking an option from those proposed by the program and then close the options window with the closing icon at the top right.
Cookie Cancellation
Click on “Preferences” from the “Tools” menu then select the “Privacy” section. Click on “Remove all website data” and then confirm your choice. Choose the cookie management policy by choosing an option from those proposed by the program and then close the options window with the closing icon at the top right.
However, we advise you to always check the updated guide by clicking on https://support.apple.com/kb/PH19214?viewlocale=it_IT&locale=en_US
In case of devices such as smartphones, tablets, etc., we ask you to verify that each browser on each device is regulated to express your preferences regarding cookies.
For behavioral advertising cookies you can also set your preferences through the website www.youronlinechoices.com (the system operates with reference to member companies that use cookies for behavioral advertising).

2. COOKIES INSTALLED THROUGH WEBSITE
2.1 Technical cookies that do not require the user’s prior consent
uuid: allows the functioning of the Website, expiry 6030 days
JSESSIONID: used to allow the server to maintain the user session, expiry: session duration
cc_cookie_accept: remember when the user has decided to accept the release of cookies, expiry: 395 days
splashnewsletter: remember the user’s subscription to the newsletter, expiry: 390 days
subscription: remember the user’s subscription to the newsletter, expiry: 396 days
splashnewsletter: remember when the user refuses to subscribe to the newsletter by not clicking on “no longer display”, expiry: 1 day
splashnewsletter: remember when the user refuses to subscribe to the newsletter by clicking on “no longer show”, expiry: 445 days
2.2 Third-party profiling cookies that require the user’s prior consent

Statistical and analytical cookies
Supplier: Google Inc., Cookie: Google Analytics, purpose: statistics and analytics, privacy policy: https: //policies.google.com/privacy? Hl = it, consent form: not present
Advertising cookies
Supplier: Google Inc., cookies: DoubleClick, purpose: to publish advertising messages in line with the interests expressed by the user while browsing, Privacy statement: https://policies.google.com/privacy?hl=it, consent form: not present
Supplier: Facebook Inc., cookies: Facebook, purpose: to publish advertising communications in line with the interests expressed by the user while browsing the internet, privacy policy: https://www.facebook.com/policy.php, form of the consent: not present
Supplier: Criteo SA, Criteo cookie, purpose: to publish advertising communications in line with the interests expressed by the user while browsing the internet, consent form to the link: https://www.criteo.com/it/privacy/

FURTHER INFORMATION
Prime Alture Sociatà Agricola, as data controller, with reference to cookies installed directly from the Site, specifies the following:
data are collected only for the purposes and for the duration indicated in the tables above and are processed using computer methods;
use of technical cookies does not require the prior consent of the user as these are cookies necessary to allow navigation within the Website and the proper functioning of the Website itself. In case of removal of technical cookies through browser settings, navigation within the Website may not be, in whole or in part, possible;
data collected from the first party cookies may be communicated to persons acting on behalf of Prime Alture Società Agricola as managers or processors, for purposes related to those described previous.
By reference to third-party cookies, the purposes of these cookies, the underlying logic to the related processing and the management of user preferences with respect to the cookies themselves are not determined and/or verified by Società Agricola Prime Alture but by the third party that provides them, in quality of supplier and data controller, as indicated in the tables above. However, regardless of the fact that Società Agricola Prime Alture believes that the user has validly given his consent to the installation of cookies, including third parties, Prime Alture commits to provide support to the user who requests (e-mail info@primealture.it) to know how to exercise your consent/denial selective or to delete cookies from your browser.